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Project:
Root App Development and Brand Identity 

Team:
Pearl Raina

Problem:
 

Numerous individuals with disabilities often lack a clear path to reach their final destination. 

 

Tools:
Figma, Adobe Aftereffects, Adobe Photoshop 

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Brief:
 

In this project, I solved the navigation challenges faced by individuals with disabilities that often lack a clear path to their final destination. To address this issue, I envisioned and developed a versatile navigation application specifically designed for individuals with disabilities.

Goals:
 

1. Develop an intuitive and accessible navigation app that prioritizes user-friendliness, specifically tailored to the requirements of individuals with disabilities.

2. Implement a user profile feature that enables the storage of information regarding the user's disabilities and abilities.

3. Conceptualize and design a navigation app to that highlights acccessiblity points for users.


 

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Solution:
 

High Fidelity Mockups:
 

Root UI: 7
Root UI: 1
Root UI: 4
Root UI: 2
Root UI: 3
Root UI: 6
Root UI: 5
Root UI: 8
Root UI: 16
Root UI: 11
Root UI: 9
Root UI: 10
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Root UI: 18
Root UI: 21
Root UI: 22
Root UI: 23
Root UI: 14
Root UI: 13
Root UI: 12

Question 7: How hard is it to get to the actual location once parked?

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Process:
 

Brainstorm:
 

Brainstorm

Research:
 

I undertook a survey to pinpoint the navigation difficulties encountered by people from ages 18 - 70 +.

The objective was to understand the efficacy of current tools and collect suggestions for enhancement. 

Question 1: Do you or anyone you know, have difficulty traveling due to a disability?  If yes, how would you rate the difficulty of traveling due to a disability?

Question 3: What features do you think would be helpful for people with disabilities? 

Question 5: Do you think there should be specific categories of locations (e.g., handicapped parking spots, ramps, elevators)?

Logo Iterations

Logo Development:
 

Color Palette:

Background:
 

My grandmother and I visited a restaurant together, but she faces difficulty walking. Although we parked in the handicapped space, the restaurant lacked a ramp or elevator.

Consequently, I had to find parking on the opposite side of the block, forcing us to enter the restaurant from a different side. This inevitability caused her to walk more, just so she had elevator access. I have no idea what she would've done alone. 






 

Question 2: To what age group does individual with disabilities belong?

Question 4: How do you rate the navigation tools that exist for people with disabilities?

Question 6: How important is the ability to customize the app's interface or settings to meet the individuals specific needs? Are there specific customization options you would like to see?

Root UI: 15
Root UI: 17
Research Chart 1
Research Chart 2
Research Chart 5
Research Chart 9

Moderate 9%

Difficult 73% 

Moderately Difficult 18%

Physical Assistance 42%

Account Information 40%

Call emergency contact 18%

70 + years 64%

50-70 years 28%

Less than 50 years 8%

Moderate 20 %

Good 9%

Bad 71%

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Research Chart 6

Moderately Important 5%

Important 93%

Less Important 2%

Research Chart 8
Research Chart 4

Moderately Important 11%

Important 85%

Not Important 4%

Voice guided help 20%

Vision 38%

Stair accessibility 42%

Question 7: Is there a need for features that facilitate collaboration with friends or caregivers during navigation?
Social features, such as sharing location or receiving assistance from others?

Research Chart 7

Moderately Important 9%
 

Important 87%

Not Important 4%

Question 8: How concerned are you about the privacy and security of your location data while using the app?

Research Chart 3

Moderately Concerned 16%

Not concerned 75%

Concerned 9%

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