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CHALLENGE:
Create an explainer video about how to be taller. Moral is realizing that "height is from within"
Animation should be engaging through typography and design
FINAL ANIMATION:
VISUAL APPROACH:
BOLD AND FUNKY:
Using angular and curved shape language, I want the overall design in typography to feel contrasted.
DESIGN:
Combing 3D and 2D, I created depth within the animated piece
FINAL FRAMES:
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PROCESS:
BREAKDOWN:
Combining 3D and 2D to create depth within the frames
ANIMATICS:
1ST PASS:
NOTES
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need cinematic compositions to express story
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design needs to showcase concept
FINAL ANIMATIC PASS:
Enforced patterns and variations of type layouts
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