top of page

CHALLENGE:
 

Bring fresh energy to a past project that holds potential, re-envisioning it as an ad for Apple Watch Series 9. With Apple’s reputation for blending sleek and thoughtful design.

image.png
RESEARCH:
 
THE APPLE WATCH SERIES 9
Apple is known to be sleek/ modern/ relatable
  • Aspect/ Close up shots
  • Contrasted Lighting
  • Minimal Type
RESEARCH
 
VERY EARLY DEVELOPMENT:
 
NOTES
 
  • UI doesn't match Apple's sleek branding
  • Relatable/ personable content is through live action 
  • Animation is not expressive 
  • No type treatment 
     
VISUAL APPROACH:
square_gradient_00163.png

DESIGN:

TYPE:

Gradients, clean lines, geometric elements 

Artboard 1_edited.png
gradient_sunset (1).gif
purple_grandient.gif
Heart_v02.gif
running_black_v01.gif
purpl_orange_gradient_v01.gif
STYLE FRAMES:
scene_11_part_2_v8_0164_edited.jpg
scene_5_v7_0007.png
scene_7_v6_0020.png
ANIMATIC TESTS :

ANIMATIC 1:

NOTES:
Storyboard has good eye flow
Cutting VO feels more sleek   

SECOND PASS ANIMATION:

NOTES:
Materials should show reflections in a clean tone 
Change UI for some frames  
  • LinkedIn
  • Instagram
email-icon--clipart-best-22.png
bottom of page