top of page
ALL IN IT TO VOTE.
......................................................................................................................................................................................................................................................................................................................................................................................................................................................................
THE CHALLENGE:
.........................................................................
Create a social media post/sticker that reminds and encourages the YOUTH to go out there and vote!
A teenager's biggest fear is often being judged, and standing out can feel like the ultimate nightmare.
So don't be WEIRD... VOTE!
THE SOLUTION:
................................................................
......................................................................................................................................................................................................................................................................................................................................................................................................................................................................
RESEARCH:
.................................................
ALL IN TO VOTE
ALL IN To Vote is part of the ALL IN Campus Democracy Challenge, an initiative focused on increasing voter turnout among college students across the United States.
AUDIENCE
Our audience is the newly eligible voter. 18-25 year old’s that may be voting for the first time.
Cater the animation to a younger audience!
......................................................................................................................................................................................................................................................................................................................................................................................................................................................................
VISUAL
DEVELOPMENT:
.................................................................
DIRECTION 1:
..............................................
Imagine you had the power of CHOICE ..
By using different types of envelopes to represent each voter, the design highlights the unique contributions and impact of every individual.
Your vote is vital and contributes to the diversity of the community.
DIRECTION 2:
..............................................
He's just WEIRD...
Vice President Kamala Harris has shifted the Democratic Party's rhetoric when discussing Donald Trump, now labeling him as "Weird."
This change in tone has significantly altered public perception of him, demonstrating that a shift in language can influence opinions more effectively than presenting facts.
INITIAL STYLE FRAMES:
................................................................................................
​
-
The CTA is too long.
-
Eye Flow is not readable.
WHAT DOESN'T WORK:
​
-
The CTA is too specific.
-
Breaks initial design grid, created uninteresting design.
-
The graphic of the ballot is too literal.
-
There are no check marks on a real ballot.
WHAT DOESN'T WORK:
................................................................................................................................................................................................................................................................................................................................................
TYPE CHOICES:
.................................................................
DESIGN APPROACH:
I wanted to highlight the range of type choices, showing how the word "weird" can be expressed in many different ways.
Through a variety of type, color, and texture, the design embraces the uniqueness of each element, allowing the "weirdness" to stand out boldly.
................................................................................................................................................................................................................................................................................................................................................
FINAL STYLE FRAMES:
.......................................................................
................................................................................................................................................................................................................................................................................................................................................
.....................................
ANIMATION:
FIRST PASS:
..........................................
WHAT DOESN'T WORK:
​
-
Animation feels flat, needs more movement
-
Vote doesn't feel like the hero element
-
The first weird needs to animate longer
SECOND PASS:
...................................................
WHAT DOESN'T WORK:
​​
-
The "WEIRD" should have more visual interest
......................................................................................................................................................................................................................................................................................................................................................................................................................................................................
FINAL ANIMATION:
.........................................................
REFLECTION:
As young adults, understanding the importance of voting is crucial. Creating work that speaks to an audience I'm passionate about, emphasizes the value of our voice
bottom of page