top of page
CHALLENGE
Create a promotional video for the Ringling College Motion Design Conference: Futureproof
AUDIENCE
Motion Designers everywhere!
VISUAL APPROACH
Every time I used to make design work, my professors would tell me to SIMPLIFY! Simple is beautiful.
BEAUTY IN SIMPLICITY
WHAT IS SIMPLICITY?
DESIGN
I broke the shape language down to FUNDAMENTAL FORMS
By focusing on the simplicity of circles, squares, and half-circles, I can HIGHLIGHT THE INHERENT BEAUTY in these basic shapes.
Using a positive negative look, it allows the focus to be on the shape language.
The intentional use of minimal elements to create a clear, impactful, and easily understood composition. It involves reducing visual clutter and focusing on essential forms
COLOR
The contrasting colors emphasize simplicity. The vibrant orange feels energetic yet refined, while the soft cream provides balance, allowing the orange to stand out harmoniously.
TYPE
Degular is a sans serif font that has a rounded yet angular treatment. Typeface feels fun yet sophisticated and allows the typeface to shine when juxtaposed with the design.
INITIAL STYLE FRAMES
-
TOO DETAILED
-
no sense of design rules, feels too unorganized
NOTES
FINAL STYLE FRAMES
BOARDOMATIC
Boardomatic:
-
Here was an exploration of a 1 minute version of the animation
-
This Design language allowed a lot of animation potential!
NOTES
MOTION TEST :
bottom of page