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CHALLENGE
To redesign the show branding for NPR’s Tiny Desk Concerts.The package includes the open, close, lower thirds, print logo.
CURRENT LOGO:
RESEARCH
Tiny Desk is a video series by NPR Music featuring intimate live concerts performed at a desk in NPR’s Washington, D.C. office. It showcases a wide range of artists in a intimate, acoustic setting.
TINY DESK CONCERT
With nearly 500 million views in 2020, the Tiny Desk concert series is one of NPR’s most popular video offerings. NPR has over 2.1 million monthly users.
AUDIENCE
EARLY LOGO DEVELOPMENT
VISUAL APPROACH
Playing into the the literal brand interpretation. Resonates with original brand logo and captures Tiny Desk's authentic and playful essence
IT’S A TINY DESK!
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DESIGN:
Replacing the "E" in "desk" with a desk icon feels fitting, adding a sophisticated yet playful touch.
This tiny desk is the main visual language to all design assets
COLOR:
The colors are borrowed from the original NPR Logo. This allows cohesiveness and partnership between both the Tiny Desk Concert and NPR.
TYPE:
Typography is a sans serif font that has a rounded treatment. Typeface feels friendly yet sophisticated
FINAL LOGO
LOGO ANIMATION
MOTION EXPLORATIONS
MOTION EXPLORATIONS w color
LOWER THIRDS:
DETAILS
Animation presents itself, utilizing the desk design elements.
Versions include Alpha/ Color for client
MERCH
APPROACH
Always including the Desk as a framing and design element
Allows eye flow among all merchandise
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